Advertising & IMC : (Record no. 446)

MARC details
000 -LEADER
fixed length control field 01091nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JO-AmPSUT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221206034333.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200929s2015||||nyu||||f|b||||||| ||eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292017396
040 ## - CATALOGING SOURCE
Original cataloging agency JO-AmPSUT
Language of cataloging eng
Transcribing agency JO-AmPSUT
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .M675 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
9 (RLIN) 49836
Relator term author
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc. Sandra Moriarty, Nancy Mitchell, William Wells.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC :
Remainder of title principles and practice /
250 ## - EDITION STATEMENT
Edition statement Tenth edition>
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution New York:
Name of publisher, distributor, etc Pearson Education LTD,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 669 pages:
Other physical details illustrations.
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
Materials specified book
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
Media type code n
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Include index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Relator term joint author.
9 (RLIN) 49803
Dates associated with a name 1950-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Relator term joint author.
9 (RLIN) 49804
Dates associated with a name 1926-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Current library Date acquired Source of acquisition status Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Date last checked out
    Library of Congress Classification   يُعار Textbook مكتبة الحسن الرئيسية 07/14/2021 فاتورة على الرف   HF5823.M675 2015 27493 09/29/2020 2 09/29/2020 Book JOD  
    Library of Congress Classification   يُعار Textbook مكتبة الحسن الرئيسية 07/14/2021 فاتورة على الرف 1 HF5823.M675 2015 27496 09/25/2022 5 09/29/2020 Book JOD 08/18/2022
    Library of Congress Classification   يُعار Textbook مكتبة الحسن الرئيسية 07/14/2021 فاتورة على الرف   HF5823.M675 2015 27492 09/29/2020 1 09/29/2020 Book JOD  
    Library of Congress Classification   يُعار Textbook مكتبة الحسن الرئيسية 07/14/2021 فاتورة على الرف 2 HF5823.M675 2015 27494 10/10/2022 3 09/29/2020 Book JOD 08/22/2022
    Library of Congress Classification   يُعار Textbook مكتبة الحسن الرئيسية 07/14/2021 فاتورة على الرف   HF5823.M675 2015 27495 09/29/2020 4 09/29/2020 Book JOD